21 Dec

The Importance of Social Media in Small Business

Every small business in Australia needs to be using social media. Period. If you think it’s a passing fad or that the social media bubble will eventually burst, your business will join the thousands of others with dwindling profit margins and fewer clients/prospects. In the good old days you worked with your Yellow Pages sales rep to get the best page and best graphics, those days are fortunately gone and you can now move into the social media space with little to no investment (other than time).

Here are just a few reasons why social media is so important for your small business

It will help you connect with your clients and prospects

The social media marketing channel isn’t the same as traditional, one way marketing. With the likes of Facebook, Twitter and LinkedIn you can have a conversation with your clients and the people that are interested in your product/business. This might scare some people but being open, honest and conversational is what the current consumer is after. They’ll view you as someone they trust, and people buy from people they trust.

Your customers are already using it

Your customers are people. Whether you’re business-to-business or business-to-customer, the people that buy from you are exactly that, they’re people. And what are people doing more than ever? They are using social media to connect, communicate and disseminate information. They are talking about your business, whether that be in a negative or positive way regardless if you like it or not, so you might as well be involved in the conversation.

It will give you a competitive edge

As I said in my first line, every small business needs to be using social media but the simple truth is that not everyone is and if they are, they aren’t doing it very well. Getting your small business¬†out there in industries that are yet to be involved makes you instantly more visible.

Social media isn’t just for the Fortune 500 (as a matter of fact the majority of those companies are falling behind because they are still spending eighty billion dollars a year on 30 second television commercials that people either fast forward or simply grab their phones and flick through, you guessed it… social media.

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